The B2B Wholesale Blueprint: Country & Customer-Tiered Customization Rules
The B2B Wholesale Blueprint: Country & Customer-Tiered Customization Rules Managing a hybrid e-commerce store that caters simultaneously to direct-to-consumer (DTC) shoppers and business-to-business (B2B) wholesale accounts is one of the most profitable models on Shopify. However, it presents a delicate merchandising challenge: how do you offer complex wholesale customization without overwhelming regular retail buyers? A […]