The Add-On Revenue Engine: Boosting AOV with Checkbox & Swatch Surcharges

The Add-On Revenue Engine: Boosting AOV with Checkbox & Swatch Surcharges In modern direct-to-consumer (DTC) e-commerce, customer acquisition costs (CAC) continue to escalate across paid search and social channels. When acquisition efficiency tightens, the fastest path to expanding net margins isn’t pouring more capital into the top of the funnel—it is maximizing Average Order Value […]